We run regular (approx 2 per month) tastings on Twitter. These usually consist of the 2 of us and others joining in to sample and discuss the whiskey.
Quite often we’ll also be joined by a distillery rep to answer any questions and give details of the whiskey, especially if it’s a new expression.
As you can appreciate, this is a great form of advertising, which reflects well on the brand in terms of engagement and transparency. We have good relationships with many distilleries as a result.
Our tastings are informal and light-hearted, we don’t give scores, just our opinion on the whisky. As everyone’s tastes are different, we don’t believe that one person’s ‘score’ would be a true reflection or fair.
We also arrange regular ‘blind tastings‘ on social media, encouraging members of the online whisk(e)y community to send ‘mystery drams’, which we then sample with them, trying to guess region, ABV, age and so on.
“Thanks guys, always a pleasure to join you! I had nothing to add this time but I really enjoyed reading your comments and learning more of these newer Mackmyra whiskies that I’ve never tried.”@IRISHDRAMS
We run accounts on Twitter, Instagram & recently Facebook.
As well as any new whiskies tried individually, every tasting we’re involved in will be added to our website (thewhiskeychaps.com). We’ve already built up a large catalogue of tasting notes, which are regularly shared and reshared on Twitter and Facebook.
New user numbers to our site are growing 12% month on month. Our most popular source of visits is currently from social media, reinforcing the importance of online tastings, using such channels.
“It has been an absolute pleasure to dram along with you guys this evening!”@QUARTER_JILL
- Although we do occasionally get sent samples from a number of distilleries, our opinions are unbiased
- We do not expect free samples and are more than happy to purchase sample sets for tastings
- All are welcome to join our tasting
- All tastings are currently conducted on Twitter
Distilleries that we’ve shared tastings with include:
- Lagg (Arran)
- Lakes Distillery
- Spirit of Birmingham
- Cooper King
- Glen Scotia
- Loch Lomond
- Three Ships
- & more
I’ve been panic trying Whisk(e)y for 30+ years, long may it continue 🤗 I’m half of the @thewhiskeychaps tasting guys 🥃
‘The Whiskey Chaps’ was born from a mutual passion for all things ‘whisk[e]y’. Scottish, Irish, English, Welsh, Swedish, Taiwanese…..you name it, we’ll try it, discuss it and make notes on it!