50% (ꜱᴏᴍᴇᴛɪᴍᴇꜱ ʟᴇꜱꜱ) ᴏꜰ @ᴛʜᴇᴡʜɪꜱᴋᴇʏᴄʜᴀᴘꜱ ᴛᴀꜱᴛɪɴɢꜱ ᴏɴ ᴛᴡɪᴛᴛᴇʀ. Also @whiskeychap on Twitter.
“Thanks guys, always a pleasure to join you! I had nothing to add this time but I really enjoyed reading your comments and learning more of these newer Mackmyra whiskies that I’ve never tried.”@IRISHDRAMS
We run regular (approx 1 per month) tastings on Twitter. These usually consist of the 2 of us and others joining in to sample and discuss the whiskey.
Quite often we’ll also be joined by a distillery rep to answer any questions and give details of the whiskey, especially if it’s a new expression.
As you can appreciate, this is a great form of advertising, which reflects well on the brand in terms of engagement and transparency. We have good relationships with many distilleries as a result.
Our tastings are informal and light-hearted, we don’t give scores, just our opinion on the whisky. As everyone’s tastes are different, we don’t believe that one person’s ‘score’ would be a true reflection or fair.
We also arrange regular ‘blind tastings‘ on social media, encouraging members of the online whisk(e)y community to send ‘mystery drams’, which we then sample with them, trying to guess region, ABV, age and so on.
“It has been an absolute pleasure to dram along with you guys this evening!”@QUARTER_JILL
Whiskey distilleries that we’ve collaborated with include:
- Lagg (Arran)
- Lakes Distillery
- Spirit of Birmingham
- Cooper King
- Glen Scotia
- Loch Lomond
- Three Ships
- & more
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